Calvin Klein has launched its new Pride 2024 collection, titled “This Is Love,” featuring supermodel Cara Delevingne and actor Jeremy Pope. Captured by renowned photographer Gordon von Steiner, the campaign showcases the authenticity of the two stars, beautifully narrated in a dedicated video set to the iconic song “100% Pure Love” by Crystal Waters.
Campaign and Cast
Delevingne and Pope lead an incredible cast of models and dancers, embodying the spirit of Pride Month by celebrating values like freedom and equality, symbolic of the LGBTQIA+ community. This year’s Pride collection is infused with the vibrant energy of rainbow motifs, featuring classic underwear and apparel designs.
Collection Highlights
- Intense Power Underwear: Limited edition briefs with a gradient rainbow logo waistband.
- Cotton Stretch and Modern Cotton: Reimagined in bold new colors, offering a fresh take on Calvin Klein’s signature styles.
- Monogram Logo Tees and Tanks: Updated with a lively restyling perfect for the Pride theme.
Exclusive Campaign Imagery
Check out the striking images from Calvin Klein’s new Pride campaign featuring Cara Delevingne and Jeremy Pope, highlighting the collection’s energetic and inclusive spirit.
Support and Awareness Initiatives
In addition to the collection and campaign, Calvin Klein has launched two limited-edition t-shirts in collaboration with their NGO partners, the Transgender Law Center and ILGA World. These initiatives aim to raise awareness and support for equity and safety within the LGBTQIA+ community on global, national, and local levels.
Conclusion
Calvin Klein’s “This Is Love” Pride 2024 collection is more than just fashion; it’s a powerful statement of inclusion and support. By merging vibrant designs with impactful advocacy, the brand continues to champion the values of the LGBTQIA+ community, making a significant contribution to Pride Month celebrations.
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